The standard approach for engineering projects is well-established. A team of technical experts determines that a project needs to happen. They get whatever authorization they need to move forward in evaluating options. They put together options, most frequently three of them. The first is the “do nothing” approach, the hated status quo that most everyone agrees is intolerable. The second is some lavish, over-the-top approach that seems ridiculous. And the third approach is the baby bear; not too big and not too small, in contrast with the others it will seem to be just right.

Read more from Charles Maroh at Strong Towns here.